Storyteller & Marketing Strategist
I bring a holistic approach to every project, balancing creative strategy with attention to detail.
Looking for a compelling white paper? A lead-generating email campaign? A can’t-stop-reading article? A brand voice that resonates?
You’ve got the vision, but figuring out how to package it? That’s where things get tricky. Whether you're unsure where to start or know exactly what you want but lack the time or expertise to bring it to life—that’s where I come in.
I’m here to help you stand out, create impact, and build strong connections through copywriting that not only converts but also elevates your brand.
Whether it’s a white paper, an ad campaign, an article, or a lead-generating email, we’ll find the right strategy and format to make sure your message hits home and gets results.
Highlights & Education
12+ years of experience in partnership management, 10+ years of community and revenue growth experience, 7+ years in the wealth management industry, 5+ years of B2B tech sales growth experience, 3+ years of B2B marketing experience, content strategy & creation, and communication.
Crafting narratives that connect,
with strategy and research at the core
My role is all about creating compelling stories that connect with your audience and drive results. I typically focus on one or two larger strategic projects at a time, while balancing freelance copywriting work to ensure every project gets the attention it deserves.
Before diving into copywriting, I sharpened my skills in B2B sales, working in finance across Sweden, Norway, and Switzerland. I was one of the first 25 employees at CoachHub, leading their international expansion as the team grew to 150 people. I’ve also had the honor of being recognized on Aktuell Hållbarhet’s "33 under 33" list for my work in sustainability. This unique background gives me a strong understanding of how marketing and sales come together to fuel business growth—something that sets me apart from other copywriters.
I know tech. I know complexity. And I love making it simple. By blending my sales expertise with strategic storytelling, I craft messages that don’t just resonate—they drive real growth. Through smart SEO and proven frameworks, I turn complex ideas into clear, impactful narratives that speak to your audience and inspire action.
MENTIONS
.png)
.png)
.png)
